Cut Through the Hype: How to Create a Successful Marketing Plan
// Sep 22nd, 2011
It’s easy to get overwhelmed by the clutter of new tools and information available to small business marketers today. I’m sure at some point a small business will hear the following, whether at a conference, on a webinar or in a white paper:
“You should blog!”
“Are you on Twitter?”
“What’s your SEO...
How to Use Foursquare For Marketing
// Sep 21st, 2011
Author: Paul.
Foursquare is a neat location based service or LBS which is great for networking, meeting up with your friends, and making new friends. It’s also a great tool from a marketing perspective, so let’s look at how to use the social network of Foursquare for marketing purposes.
First off, you should...
Why Learning Leadership Skills Are Essential For Managers
// Sep 20th, 2011
By Susie Leung.
Effective leadership is the basis for any manager wanting to become successful in their profession.
Many businesses have acknowledged the fact that leadership is not just pure instinct but that effective management development training in leadership skills can be a great way for any manager to improve...
‘Work experience’ recommended for MPs
// Sep 16th, 2011
Prime Minister David Cameron is encouraging MPs to gain valuable ‘work experience’ in small businesses by taking part in an initiative to give politicians an insight into the operations of smaller firms.
The Business Buddy scheme, run by the Forum of Private Business (FPB), aims to foster a greater understanding...
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The 10 Social Media Metrics Your Company Should Monitor
// Sep 8th, 2011Author: Shruti Sodha While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics...
The Benefits of Business Development Coaching
// Aug 29th, 2011By Susie Leung. Business development coaching is essential for companies who wish to maximize their profit margins and grow as a whole. This can be useful for organisations of all sizes. It aids management in learning the key skills required to expand a business and increase its chances of success. Professional coaching companies which provide the services of well-trained, experienced coaches are certainly not in short...
What Is Search Engine Marketing?
// Aug 17th, 2011Author: Paul Smith You probably already know what SEO stands for. You are familiar with the necessity to get a good Google page ranking to drive traffic towards your website. You know that search is integral to online business success. But what is search engine marketing and how could it benefit your business further? The simple definition of search engine marketing is using Internet search engines such as Google, Bing,...
Google Keyword Search Tool – Target Your Niche
// Jul 29th, 2011Author: Stuart Bazga. Using the Google keyword search tool will help you locate a wonderful set of keywords for your online advertising. Most people are aware that their first job with their internet business is to obtain the maximum amount of traffic (highly targeted traffic) to their web site as they can. Among the awesome things about an online business is usually that there are numerous ways you can begin doing this....
Social Media Marketing Services-for Small Business Marketing
// Jul 25th, 2011Social media marketing services have surpassed regular online methods when it comes to small business promoting. It used to be that keywords on your website have been all that mattered. But now, your incoming back links from social media marketing services are playing a crucial function in your search engine optimization. A recent survey advised that more folks are now finding new sites as a result of Facebook than through...
Developing New Business: Rediscovering the Lost Art of Prospecting
// Jul 1st, 2011By Phil Faris. With competition becoming fiercer, many companies are relying more and more on developing new business to make their bottom line. For many salespeople who prospered in the past, this shift in strategy is a real dilemma. Why? Because for many of these salespeople, prospecting has become something of a lost art. As one sales manager said, “Many of my salespeople have never had to make a cold call. The...
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